Anderson Retail Tourism Marketing

Who We Are

Kathy Anderson, SCMD
President and Director
Kathy Anderson began her career with a degree in Fashion Merchandising and spent over 10 years managing public relations and special events for upscale department store companies before assuming marketing director positions with Westcor Partners and The Rouse Company.In 1996, Kathy established AZ Travel Marketing, Inc. which assists retail clients with strategic tourism program development and representation. She was a founding member and executive director of the Arizona Shopping & Attraction Consortium, and assisted with the development of Shop Las Vegas and Shop Portland regional tourism alliances.

In 1999, Kathy co founded the Shop America Alliance, and maintains the position of vice president. She assisted in the development of Shop America Tours, and serves as an active member of the Executive Advisory Board.  From 2001-2004, Kathy managed tourism marketing for The Rouse Company’s Premiere Marketplace centers located throughout the U.S. When TRC was acquired by General Growth Properties in 2005, Kathy was responsible for integrating the two companies’ tourism programs and established a MAXI award-winning tourism campaign branded as “America’s Premier Shopping Places”.

This understanding of retail, coupled with her expertise in shopping center marketing and tourism program development, has led her to become one of only a few consultants in America specializing in shopping tourism program development.Kathy is a frequent speaker and instructor at travel and retail industry conferences. Currently she is focused on the company’s new international division, anderson retail tourism marketing, which focuses on global development of tourism programs for destinations and developers in international markets. She is an active member in a variety of travel industry organizations including the US Travel Association (formally TIA), National Tour Association, Receptive Services Association of America, American Bus Association, Student Youth Travel Association and the International Council of Shopping Centers.


Julie LaBenz, CMD
Account Director

Julie draws on years of retail marketing, sponsorship and account management experience in her Account Director role. She began her marketing career with Westcor Shopping Centers. Later, she helped launch the company’s corporate sponsorships division, building partnerships with national brands and retailers. In 2002, Julie joined Vestar Development, overseeing property marketing for the company, as well as Desert Ridge Marketplace. Beginning in 2005, Julie managed the sales department for California Partnership Marketing Group in San Francisco, representing a variety of clients for sponsorship and advertising opportunities, including Pier 39, The Irvine Company properties and Hollywood & Highland. In 2007 she launched the strategic partnerships group at Cohn Marketing, building a 1,000-location retail network for experiential marketing programs. Julie attended Arizona State University, earning BS and MBA degrees.


Marcia Shelton
Marcia has been an integral part of the anderson retail tourism marketing (artm) team since it’s inception in 1996, responsible for project coordination, client communication, data base management and accounting.  Marcia combines her retail sales and shopping center marketing background with 13 years of travel industry knowledge, to assist clients in managing project commitments, fulfillment, budgets, and communication.  

As project coordinator for artm, Marcia manages all sales and marketing materials for clients, maintaining a collateral, press and photo library for each.  She is responsible for input and updates to a travel trade database of over 8,000 industry contacts and ongoing communication via email newsletters. Marcia oversees logistics for all trade show planning and registration, as well as fulfillment of leads and internet requests for information on behalf of clients.  She also assists with coordination and tracking of all internet and mobile marketing programs or promotions for domestic and international travel trade.


Carolyn J. Feimster, SCMD
Carolyn founded CJF MARKETING INTERNATIONAL in 1988, with offices in Florida and New Jersey. The company’s focus is on developing results-oriented tourism, marketing and customer service programs to enhance the retail productivity of shopping centers, downtown retail districts and other commercial properties and organizations. Carolyn has worked with a variety of tourism-oriented shopping centers including Plaza Las Americas and Plaza Del Caribe in Puerto Rico, The Mall at Millenia in Orlando, Aventura Mall in Miami, and sandestination in Florida-an alliance of hotels and shopping centers, as well as a broad range of national and international shopping center developers and retail destinations.

She has developed solid business relationships with travel industry professionals and media both domestically and internationally including Brazil, Argentina, Chile, Mexico, and Canada. Currently, she coordinates tourism marketing programs and retail tourism workshops for South Street Seaport in New York City, Faneuil Hall Marketplace in Boston, Union Station in Washington DC, and The Village at Gulfstream Park in Florida.


Renee Ward
Renée began working in retail tourism in 1983 when she became responsible for the design and production of souvenir items destined for the tourism markets in Amsterdam and Paris.  She spent the next 7 years working with tourism retailers, museums, art exhibitions, plus corporate clients like Schipol Airport, Coca Cola and Kodak on tourism consumer marketing promotions.  

In 2000, Renée established Direct Tourism and has since provided representation or tourism business services for shopping centers and travel companies such as Worcester Common Outlets, Shop America Alliance, North America Journeys, The Rouse Company, St. Paul’s Cathedral and Tourco. Current clients include America’s Premier Shopping Places (General Growth Properties), Jersey Gardens, City Cruises and National Maritime Museum.  

Renée is responsible for partnership development, travel trade sales and representation for Shop & Dine London. She performs as liason to international inbound tour operators and local hospitality industry partners throughout the London area on behalf of Shop & Dine London centres, retailers and restaurants.


Barbara Jackson
Barbara started her career in the hotel travel industry in Mexico City in 1976. From 1985 to 1989 Barbara worked for Maritz Travel Mexico, Sistema de Viajes (a Mexican receptive tour operator), and as Sales Director for Resotel, a company that represented Inter-Continental Hotels in Mexico. In 1989 she joined the US Embassy in Mexico and worked for USTTA, as Travel Promotion Specialist, from 1991 until its closing in April 1996.

Barbara was retained as Arizona Office of Tourism’s representative in Mexico since July 1996 and is in charge of both Travel Industry Marketing and Media Relations. In January of 2003, Barbara incorporated Jackson Marketing Internacional, which specializes in the Travel and Tourism Industry.  Presently she represents the Arizona Office of Tourism, Phoenix Sky Harbor International Airport, Las Vegas’ Premier Shopping Places (Fashion Show, The Grand Canal Shoppes and The Shoppes at The Palazzo), North Star Mall and The Shoppes at La Cantera in San Antonio and General Growth Properties’ collection of 20 retail and dining destinations throughout the U.S.


Carolina Mokhin
Carolina, Principal of Unique Travel Collection, has more than 10 years experience representing destinations and airlines such as NYC & Company, Caesars Entertainment (Las Vegas), Etihad Airways, Almond Resorts (Barbados & St Lucia), St Maarten Tourist Office Bureau, Loews Hotels in Massachusetts, Air New Zealand, Cathay Pacific, bmi and others.

Carolina is responsible for sales calls, marketing and development of commercial proposals, CRM actions and participation in different trade shows in Brazil. She holds a bachelor degree in Tourism and extension in Marketing and CRM.

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